A recent worldwide survey by Nielson reported that 78% of consumers find word of mouth the best way to find a good supplier. The most effective way to get word of mouth working for you is to record your happy customers, trusted celebrities or industry experts to go on camera and rave about how great you are.
Absolutely nothing persuades and sells like a good video testimonial.
Potential buyers are naturally cautious when trying to decide if they should buy from your website. Testimonials are supposed to build consumer confidence by demonstrating that other people have bought from you and they are satisfied (social proof).
Who better to convince and sell for you, than existing customers who are completely satisfied with your offering?
For years the standard for providing social proof has been written or typed testimonials. are not credible and your website visitors are not going to be convinced, simply because you cannot believe them.
A video testimonial allows your happy customer to talk directly to your prospect. This is very personal and trusted because video does not lie. The person either said it right there into the camera or they didn’t.
Here are some of the benefits of video testimonials:
• Connect with your customer’s on a human level
• Improve your web visitors research experience
• Easy way for your visitors to enjoy content
• Quickly capture attention & establish credibility
• Adding your video is free using YouTube.com
• Video testimonials are proven to persuade & increase sales
Video testimonials are guaranteed to increase your website conversion rate.
-Luke Hayes
Website Marketing Strategy
Testimonial
Mike is fantastic when it comes to follow-up and being available to conference with me on my various (and plentiful) questions. He is the consummate professional. He has given me invaluable advice on how to tackle my unique idea of what I'm looking for in a broadcast journalism career. I did travel to the East Coast in order to meet with him in person and participate in a one-on-one training session, tape stand-ups and work on-camera in the studio.
The entire process was seamless, educational and well-worth the investment. I minored in Broadcast Journalism in college, but I consider Mike's program a "must" if you're serious about a TV news career. I look forward to working with Mike again in order to produce the final product, but until I can hammer out my schedule on this end, Mike has continued to be patient, professional and more than willing to share with me advice from his years of experience in the industry.
I do not hesitate in recommending his professional services.
-Barbara Sharp, Media Training client
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